How many people does it take to create your block print?  For the real number, you have to understand India's rich textile culture and the integrated craft communities who create these distinctive hand prints. These distinctive cultural norms underpin the extension of India’s 4000 year old textile tradition into the present with legacy skills and innovative combinations.

Muslins were, likely, the world’s first luxury trades. Demand for their sensory qualities of airiness, softness and coolness on the skin drove exports all over the ancient world. Domestically, Indian muslins are regarded as an art form that rivaled the beauty and transparency of silk. In Rome and beyond, Indian handwovens were sold as ‘textalisventalis’ or ‘woven air’.

In 1599 the Indian Mughal Empire produced about 37.6% of world's GDP, much of it from the luxury textile trade. The capacity to embed cloth with long lasting color made Indian textiles highly desirable. India's refined color and pattern-imparting technologies, and they really are still that, were key to glorious Mughal court life. These technologies were also closely kept commercial secrets, analogous to what glass was to Venice or silk was to China. Shopping with Greige.co means you’ll buy a...

The Jaipur Crafts Festivals activate a crafts differentiation strategy with a matrix of long-term goals that emerge through high-impact events.