$195.00
The Jaipur Crafts Festivals activate a crafts differentiation strategy with a matrix of long-term goals that emerge through high-impact events. We inform, entertain and connect stakeholders of Indian handmades. We offer new thinking on three vectors: decolonization of crafts, claiming India's influence over European style and the business of crafts, culture and heritage.
The lack of a standardized, generally accepted definition of “handmade / handcraft” destabilizes sustainability reporting, ESG dimensions and other urgent, data-driven concerns. We propose the best general definition for handmades, so far:
"True handmades are created, essentially, by human hands. “100% handmades” can use hand tools or even limited mechanical processes—as long as the artisan’s work and skills remain the most substantial value-add of the finished product." Keep reading for a rounded view of handmades, globally.
Sign-up for news, offers and introductions of re-imagined handmade products
