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The World's Most Beautiful Flower / Herb Pipes

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The Journal

Decolonization, which unravels lingering colonial systems and structures, has been topical in Africa and the Americas for over 20 years. Inside India, decolonizing Indian crafts does not seem to have crossed-over from academic settings to broader audiences. Why is that? 

The lack of a standardized, generally accepted definition of “handmade / handcraft” destabilizes sustainability reporting, ESG dimensions and other urgent, data-driven concerns. We propose the best general definition for handmades, so far:

"True handmades are created, essentially, by human hands. “100% handmades” can use hand tools or even limited mechanical processes—as long as the artisan’s work and skills remain the most substantial value-add of the finished product." Keep reading for a rounded view of handmades, globally.

New consumer-driven, sustainability-forward demand could help Indian crafts prosper. Read a strategy that addresses what's wrong and how to fix it.

Muslins were, likely, the world’s first luxury trades. Demand for their sensory qualities of airiness, softness and coolness on the skin drove exports all over the ancient world. Domestically, Indian muslins are regarded as an art form that rivaled the beauty and transparency of silk. In Rome and beyond, Indian handwovens were sold as ‘textalisventalis’ or ‘woven air’.
Art Deco evolved out of early century fine art movements like Cubism, Constructivism and Futurism. These all reached for something new. They were all utopian in concept but often dystopian in practice with political overtones that meant they never got much beyond small audiences of artists and intellectuals. 
In 1599 the Indian Mughal Empire produced about 37.6% of world's GDP, much of it from the luxury textile trade. The capacity to embed cloth with long lasting color made Indian textiles highly desirable. India's refined color and pattern-imparting technologies, and they really are still that, were key to glorious Mughal court life. These technologies were also closely kept commercial secrets, analogous to what glass was to Venice or silk was to China. Shopping with Greige.co means you’ll buy a wonderful product. But, you’ll also step into a 4000 year-old river of craft, creativity and culture. Come with us to see why.

How many people does it take to create your block print?  For the real number, you have to understand India's rich textile culture and the integrated craft communities who create these distinctive hand prints.

These distinctive cultural norms underpin the extension of India’s 4000 year old textile tradition into the present with legacy skills and innovative combinations.