The lack of a standardized, generally accepted definition of “handmade / handcraft” destabilizes sustainability reporting, ESG dimensions and other urgent, data-driven concerns. We propose the best general definition for handmades, so far:

"True handmades are created, essentially, by human hands. “100% handmades” can use hand tools or even limited mechanical processes—as long as the artisan’s work and skills remain the most substantial value-add of the finished product." Keep reading for a rounded view of handmades, globally.

New consumer-driven, sustainability-forward demand could help Indian crafts prosper. Read a strategy that addresses what's wrong and how to fix it.

How many people does it take to create your block print?  For the real number, you have to understand India's rich textile culture and the integrated craft communities who create these distinctive hand prints.

These distinctive cultural norms underpin the extension of India’s 4000 year old textile tradition into the present with legacy skills and innovative combinations.